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创新营销思路,保障市场供应——中国乳业营销创新经验交流会举办

China DairyMarketing Innovation Experience Exchange Meeting——Innovative MarketingIdeas to Ensure Market Supply

“抗疫”为乳业带来的新变化

"Anti-COVID-19"for the Dairy Industry to Bring New Changes

——国际乳品联合会中国国家委员会名誉主席  宋昆冈

——Song Kungang, Honorary President of CNCIDF

做好全链稳定工作让乳品成为坚强的营养后盾

Do A Good Job in theWhole Chain of Stable Work to Make Dairy Become A Strong Nutritional Backup Force

——内蒙古伊利实业集团股份有限公司副总裁  刘春喜

——LiuChunxi, Vice President of Yili

开拓创新拥抱变化 蒙牛线上线下数字化实践

Pioneering Innovation and EmbracingChange Mengniu's Online and Offline Digital Practice

——蒙牛集团电商业务部总经理   唐睿

——TangRui, General manager of Mengniu E-commerce Business Department

“宅经济”下的光明随心订营销转型之路

Under the "Homestead Economy" Bright Followthe Road of Marketing Transformation

——光明乳业股份有限公司随心订营销中心总经理  李秀坤

——LiXiukun, General Manager of Dairy Marketing Center of Bright Dairy

跨界创新,保证宝宝口粮

Cross-Border Innovation, Keep the Baby Fed

——中国飞鹤有限公司副总裁  魏静

——Wei Jing, Vice President of China Feihe

以消费者为核心的营销模式

ConsumerCenteredMarketing Model

——贝因美股份有限公司总经理  包秀飞

——BaoXiufei,General Manager of Beingmate

线上突围、线下承载,跨界联盟、抱团取暖

Online Breakthrough, Offline Bearing, Cross-BorderAlliance, Huddle Together for Warmth

——北京三元食品有限公司副总经理  张俊

——Zhang Jun, Deputy General Manager of Sanyuan Foods

疫情后乳制品企业的全渠道数字化转型之路

The Road of All Channel Digital Transformation ofDairy Enterprises After Epidemic

——阿里巴巴天猫快速消费品事业部类目运营总监  士仓

Shicang, Tmall FMCG DivisionCategory Operations Director

新冠疫情如何影响和加速乳品市场的变革

How Does the New OutbreakAffect and Accelerate the Transformation of The Dairy Market

——尼尔森快速消费品研究部门乳制品行业总监  牛瑛

Niu Ying, General Manager ofConsumer Goods of Nielsen

宅经济下 新希望乳业全面拥抱新零售

New Hope DairyFully Embraces New Retail under Stay-at-Home Economy

——新希望乳业新零售总经理 李瑾

Li Jin, GeneralManager of New Hope Dairy New Retail

疫情后品牌数字化转型及营销新模式

BrandDigital Transformation and New Mode of Marketing after Epidemic

——阿里巴巴天猫快速消费品事业部类目品牌营销总监 山睦

ShanMu, Alibaba Tmall FMCG Division Category Brand Marketing Director

[政策法规] Policies & Laws

国家市场监督管理总局令《地方标准管理办法》

SAMR: Local Standard Management Methods

国家市场监管总局关于修订公布食品生产许可分类目录的公告

SAMR:Revised and Published the Catalogue of Food ProductionLicenses

[协会动态]Association Trends

关于参加2020年IDF/ISO分析周会议的报告

Participationin IDF/ISO Analytical Week 2020 Report

[简讯] Briefs

伊利累计捐赠2.8亿,与钟南山院士团队强强联合,共同推动健康领域科研攻关

Yili Donated 280 Million Yuan in Total, Zhong NanshanAcademician Team Strong Joint, Promote Scientific Research in the Field ofHealth

蒙牛灵武奶业百亿集群项目奠基

Mengniu Lingwu Dairy Industry Ten Billion ClusterProject Foundation

[数字信息]Numeral Information

2020年4月全球乳品交易平台(GDT)交易情况

Global Dairy TradeEvents Results in April 2020

乳制品期货行情(20204月—20213月)

Dairy FuturesQuotation (April 2020March 2021)

[市场分析]Market Analysis

中国奶业贸易月报2020年2月

China Dairy TradeMonthly Report February2020

[科技园地]Scope of S&T

婴幼儿配方乳粉中氯酸盐、高氯酸盐风险研究分析

Risk Analysis of Chlorate and Perchlorate in InfantFormula Milk Powder

[国际乳业]International Dairy


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